The Sport of Running has changed Here rsquo s which role cities and adidas play

Running turns younger and is more urban than ever before Communities of runners take over cities around the world adidas puts the consumer at the heart of everything to create the most enjoyable running experience This video was published in the context of a feature story on the changing world of running http www adidas group com en magazine stories sport emma runs Content 00 00 Introduction of Minna Senior Director Brand Marketing adidas Running who is talking about the importance of creating a running experience 00 26 ndash Minna explains why it is important to put the consumer at the heart of everything adidas does 00 54 ndash Minna explains why running has changed Running has turned for example more urban and younger 01 13 ndash miCoach is introduced as a way of leading the consumer through his running routine 01 28 ndash Minna explains what adidas running stands for and what the one thing is she wants consumers to take away In short Energy Website http www adidas group com Follow adidasGroupBlog on Twitter https twitter com adidasGroupBlog Connect with us on LinkedIn http www linkedin com company adidas group http www linkedin com company adidas Additional stories you might be interested in http blog adidas group com 2014 11 learn from the best how i survived a good morning run with the worlds fastest marathon twins http blog adidas group com 2014 10 9 things i learned about berlins sub 3 club berlin marathon http blog adidas group com 2014 05 why anyone can benefit from a fun lunch time run http blog adidas group com 2014 04 2014 boston marathon moving on http blog adidas group com 2013 04 portrait of a distance runner haile gebrselassie http www adidas group com en magazine stories skill how train smart business success http www adidas group com en magazine stories product boost success one year into future of running more about at The Sport of Running has changed Here rsquo s which role cities and adidas play